Telling the Story - Retrofits

Sep/11/2009 10:24

As a marketing professional, I am always seeking out great examples of storytelling and communication. Recently, I have been trying to put some thought to communication strategies in green building and specifically the retrofit market. Some estimates now have the potential of the retrofit market at $6 billion annually by 2013. For me, everything comes down to communicating about the process and engaging audiences. The following link represents the one of the best examples that I have seen thus far.

http://www.esbsustainability.com/SocMe/?id=194&pid=194&Title=Project&Template=Project

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