Opening the Door to Green Building
In March and April 2010, the Northeast Ohio Chapter of the USGBC and the marketing consulting firm, Sustainable Rhythm conducted the
Opening the Door to Green Building Communication Study to analyze the market transformation. This analysis, one of the first of its kind, engaged multiple perspectives in the building industry to examine issues of the overall market, the perception of the financial investment, the role of certifications and finally how the benefits of green building are being communicated among building design and construction professionals.
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